EDEM Launches “Mass Production”

Prolific Ewe rapper Edem has officially released his second studio album titled “MASS PRODUCTION” both in the media and on the shelves. The album was launch in brief interaction with the press inside Rockstone’s Office on Tuesday December 28, 2011.

His ‘Mass Production’ is a 13-track album with great musical works such as ‘The Legacy’ featuring Tinny, ‘Ghetto Arise’, ‘Wey Tin’, ‘Over Again’, ‘Medekuku’, ‘Kate’ featuring Joey B, ‘Believe’, ‘Go Getter’, ‘Megbonna’ and more. The album, he said, has every flavour of music genre.

In an interview with Peacefmonline.com, Edem disclosed that his favourate song on the album is song “Kate” which is the only song produced by Hammer of The Last Two on his new album. “Anytime I hear that song it reminds me of my beginning”, he said. On why he decided to drop Ayigbe from name he said “This has nothing to do with image crisis.

It has everything to do with growth of brand. The intention of ‘Volta Regime’ as an album was to make a statement for my region to be respected…this statement was to make everybody know that you can use your dialect and sell anywhere across the world and in doing that I wanted to also make sure that the people from my region take pride when they are derogatorily called Ayigbe people or anything.

Two years along the line after executing ‘Volta Regime’, I know a lot of people who take pride in the name now”, he explained. He said the purpose of using Ayigbe has been fulfilled hence his decision to stick to only Edem which is still an Ewe name.

It was also launched with a huge party at the Barcadis night club in Tema on Saturday, December 31, where he also mounted the stage to do what he knows best for his fans in the club.

Edem is also expected to launch the “Mass Production” album in other regions with high profile artistes to pass through include Reggie Rockstone, Tinny, Trigmatic, Okyeame Kwame, Asem D-Black, Obrafour, Eazzy, Richie and a host of others. There will also be subsequent events to welcome the album including giving to charity.

Denning Edem Agbeviadey is a Ghanaian recording artist and entertainer who performs under the name EDEM (formerly known as Ayigbe Edem).

He rose to fame with the release of his maiden album The Volta Regime in late 2008 with hit songs like You dey craze, Bra fremi fremi, Nyornuviade, Give it up, and Emmre Sesa. The album was produced and executive produced by Hammer of The Last Two.

Edem collaborated with multiple Ghanaian A-list acts such as Samini, Sarkodie, Kwaw Kese, EL, Asem, Kwabena Kwabena, KK Fosu, Obrafour, Tinny, Tuba, Ruth of Mentor.

EDEM received 7 Nominations on the 2010 GMA Awards for The Volta Regime album and walked away with Best hiphop/hiplife song of the year EDEM won Philanthropist of the year in 2010 after engaging on a string of humanitarian activities. Prominent amongst them was a donation to Maamobi Polyclinic Maternity ward, to the Weija Leprosarium center, a double donation (Hole in Heart baby patient in Accra and Hohoe maternity clinic in Volta region) in a same day.

EDEM’s musical prowess was immediately felt internationally when he was made to join a handful of artiste to represent in Ghana Cypher to be aired on the prestigious BET International Awards 2010 In late 2011, EDEM chose to remove the name “Ayigbe” from his stage name.

Reason behind the change was primarily business, to be able to promote his brand worldwide, and secondly personal, he has achieved his goal in removing any derogative aura around the word “Ayigbe” The new album Mass Production a change in focus from his maiden album, is
Produced by various producers (EL, Red Eye, Hammer, Sammie Black, Genius, Lil Shaker…) and Executive Produced by MAM Entertainment, showcases a plethora of musical genre, from Reggae, Rap and HipHop, Dance, and various tracks that cuts across age groups.

EDEM mix-and-match all his distinct abilities in coming up with music for our dancing feet for all ages.

Source: Peacefm