Interview with Dr Sid: What Dorobucci really means

imagesNo doubt, Dr Sid, born Sidney Onoriode Esiri, is now one of the leading musicians ruling the Nigerian airwaves.

 

A dentist turned songwriter and singer, Sidney hails from Delta State but grew up in Lagos.

His legendary hits include Pour Something and recently Surulere under Mavin Records.

He also featured in the reigning hit Dorobucci, produced by his friend and boss, Don Jazzy.

In this interview with Damilola Sholola, he talks about his career, music and more:

What have you been up to?

I just got married so I’ve been up to that lately but musically, we’re working on promoting some more singles off the Seduction album. We’re going to be pushing out a few videos in a couple of weeks, for a few songs.

How has marriage life been so far?

Marriage life is beautiful. I’m enjoying it. Can’t you see that I’m glowing and shining all over?

Are you planning honeymoon?

That is something that is personal between me and my wife.

What attracted you to your wife?

My wife is beautiful, she’s  intelligent and she’s the most amazing human being I’ve ever met.

Many people want to know the meaning of Dorobucci, what is Dorobucci?

Dorobucci means a person or an individual that is awesome, amazing, rich, swagged-out, sexy and buff. Any word that qualifies greatness, that’s Dorobucci. ‘Bucci’ means anything that is amazing, fun.

Doro makes Bucci a person, Doro personifies Bucci so you’re Doro, and I’m Doro. This table is Doro, anything is Doro.

How is it like working with Don Jazzy and the whole Mavin crew?

It’s a refreshing experience. There are a bunch of talented people in Mavin Records and we all come together to create beautiful music and it’s a lot of fun. Loads of talents in the room.

You’ve done “Baby Tornado” video, is there going to be another video?

The album has 20 tracks; 18 songs and 2 bonus tracks and we’ve promoted a few songs. Last year, we started with singles before the album came out.

Some of the singles were Lady Don Dada, Love Mine and Talented. We also had Baby Tornado and then we had Baby Tornado remix which we just dropped a video for this year.

We promoted Surulere and Kilon wa too with videos as well. And then Baby Tornado came out. We have a few more songs like Oyari which features Tiwa Savage, Chop Ogbono and a song called Nwayi Oma which features Emma Nyra.

How has your career been so far?

It’s fantastic. Every career has ups and downs and right now, we’re on an upward movement, and we’re very excited about that.

Have you done the “Seduction” tour?

I did the “Seduction UK tour” in February and we toured a few cities in Nigeria; Benin, Abuja and some other places, but we’re going back on a tour by the end of the year. It’s going to be busy and hectic so there’s not too much time,   we’re booked almost every weekend.

Is it in Lagos or abroad?

We planned a Euro tour but we had to move it to next year because there’s so much going on in Nigeria at the moment. We got too many bookings to be gone for a long period of time so we pushed the European tour to next year.

This year we have two Mavin concerts coming up in Nigeria; one in October and then on December 24, Christmas Eve in Lagos.

Who is your biggest inspiration in music?

I don’t have inspirations; I only have people I respect.

I respect what they’ve done with their music and what they’ve done with their brands. I respect Jay Z, P Diddy, Beyonce and R Kelly. I respect different people for different reasons because there are aspects of their careers and lives that I admire.

How did you feel getting the MTN ambassadorship?

It’s a beautiful thing for a brand like MTN to recognise that a brand like Dr Sid is strong enough to represent their brand.

Obviously, you know that Dr Sid has something to offer and bring something to the table, so I feel very honoured and excited about the possibilities.

What is the idea behind Mavin Records?

Mavin Records is a lifestyle brand, it’s a total package. It’s love, responsibility, passion, it’s everything. When you say a lifestyle brand, it’s how you live.

Mavin stands for anything that is a genius and amazing. Mavin is Dorobucci. It’s a brand that stands for perfection and excellence and that’s what we always try to bring when it comes to the music industry.

What has been the high point of your career?

It must be being nominated for my first MTV award and performing at the MTV Africa Music Awards (MAMA).

Then winning my first award at Headies and performing alongside some of the biggest international artistes like Jay Z and Beyonce before all those people. So, I guess I pretty much have a lot of high points

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