What You Need To Know About Branding

We hear so many things about branding and a lot of people don’t understand the meaning of it. As a showbiz personality one should be able to understand branding. Branding has so much benefit on the career and also the product of a person. It is a vital aspect of marketing that can’t be ignored.

Brand is A name, term, sign, symbol or design, or a combination of these intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. It has become so strong that today hardly anything goes unbranded
Some of the importance of branding is that it Assures customers, Identifies the firm that manufactured the product, Helps address new target market, Help consumers identify products that might benefit them, Tells buyers about product quality, Offers security to buyers during repeat purchases, For firms the brand name serves as a basis on which a whole story of the products quality is built and Provides legal protection against competitors.

Story by:

Monica Otumfuor