YFM BRINGS ON DUST LYVE

Accra, 24th January, 2012: Y107.9fm, the official frequency for the young and the young at heart, has introduced a new dimension to its programmes, with the introduction of ‘Dust Lyve’. Based on the ‘Dust Magazine’, an urban Ghanaian youth-oriented publication, which focuses on creativity in Ghana and her diaspora, Dust Lyve presents an appealing blend of the various components of the entertainment landscape.

Airing each Sunday night from 9pm to midnight, the programme strikes a balance between cool and conscious as the magazine upon which it is based, shining a spotlight on music not heard anywhere else, on events around town, with a light dash of issues to keep listeners informed of important changes in the world around them.

Nana Kwame…, General Manager of Yfm notes that, “Yfm is ever-dynamic, and Dust Lyve is a step in a new direction. It goes a step beyond the regular entertainment show and throws in some good education, well-researched exposition as well as nothing short of Yfm’s quality music. It is a must-listen, suited to every inquiring audience”.

The programme is hosted by Crystal Svanikier, and Koby Graham.

Crystal is the founder and publisher of ‘DUST Magazine’. An alumnus of the Global Media Alliance, she has over five year’s experience writing for and co-editing various magazines and newspapers, including Sunday World (later known as Weekend World) where she was Assistant Editor. Currently working both at the magazine and at the Ministry of Trade, she brings to the table a combination of a love for life and knowledge of how things really work in Ghana.

Kobby is the editor of ‘Dust Magazine’. He has almost a decade of experience DJing both in the UK (Amplified: www.amplified-online.co.uk) and in Ghana (Joy FM, Vibe FM, Asabaako Music Festival, AccradotAlt Festival, Soul N Motion, etc). He is currently a lecturer at Ashesi University College, a popular blogger (www.kobigraham.wordpress.com), and is probably the only DJ in town with a law degree and an MA.

About Y107.9FM: For the Young and Young at Heart

Y107.7FM is the official radio station for the Young and Young at Heart. With years of experience in radio broadcasting, this creation of Global Media Alliance Broadcasting Company (GMABC) provides the Ghanaian youth with the best contemporary programme repertoire. Studded with several presenter celebrities, such as Super Soul Sister Miss Naa, Nana Kwame, Jeremie, Sammy Forson and DJ Blow, YFM is the No. 1 radio channel for the youth.

Unique about YFM is its satellite station located at the Accra Mall. YFM fans can conveniently take part in on-air forums and interviews, give “shout outs” to friends and family, and listen to quality music and programmes while they shop. Facebook, Twitter and other social media application are also offered online to empower communication with listeners of YFM, while web streaming and broadcasting maximize entertainment and reach to millions of people across the world.

Visit Y FM website: www.yfmghana.com