|The AfricaMagic Viewers’ Choice Awards was launched Monday October 22 2012 at the African Regent Hotel in Accra. The event was attended by several Ghanaian movie stars and industry professionals including Joselyn Dumas, Lydia Forson, James Gardiner, Juliet Ibrahim, Ken Attoh and others.
The AfricaMagic Viewers’ Choice Awards is an initiative by Multichoice Africa and AfricaMagic to celebrate African film and television talent, both in front of and behind the cameras.
In total, 28 awards in 26 categories will be awarded ranging from acting and directing to script-writing and cinematography. Other fields which will be honored include editing, make-up, sound, lighting and costuming among others.
In addition the awards will feature two categories destined to become annual talking points – the Industry Merit Award and the TrailBlazer of the Year Award.
Awards will be handed out at two separate events to be held in March 2013 in Lagos – the first event will be dedicated to standout technical accomplishments while the main event will be a glittering, glamourous gala night. Both events will be screened to DStv audiences across the continent with the gala being screened live.
Launching the awards, General Manager for MultiChoice Ghana, Mr Cecil Sunkwa-Mill urged Ghanaian film makers to submit their entries to be part of the awards.
“Today, Africa Magic has become a channel of choice and widely viewed across the continent. This could not have been possible without great productions of the Ghanaian movie industry and the enormous support from the media.
The AfricaMagic Viewers’ Choice Awards is one way of recognition of key talents in the industry and the very people who have contributed to the growth and success of African entertainment and continuous expression of our beautiful culture over the years” he said.
Mr. Sunkwa-Mills also acknowledged Mrs. Biola Alabi, Head of M-Net Africa for her vision and believe in the growth of the African movie industry plus her very instrumental role in the innovation and successful growth of viewership and preference of Africa Magic.
Ghanaian movie producer, director and writer, Shirley Frimpong-Manso was a special guest at the launch. She expressed her delight with the platform provided by AfricaMagic where African film makers can reach a wider market.
Gideon Khobane, Head of Marketing for AfricaMagic took guests through the entry process and announced the new deadline for submission for the awards, November 9 2012.
Details on the application process are available on www.africamagic.tv. Completed entries and 5 DVD coipes of each entered production can be submitted to the MultiChoice Ghana office in Accra or mailed to AfricaMagic Viewers’ Choice Awards, P. O. Box 2963, Pinegowire 2123, South Africa (ATTN: Manager, Local Productions Africa).