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CHRISTIE BROWN (2012 F/W XUTRA Collection)-Modern,Sophisticated and Purely African

Published on July 25, 2012

Christie Brown is a Ghanaian based luxury women’s fashion brand that aims is to satisfy the stylish urge of “that modern woman who seeks a true taste of Africa”.

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Ghanaian label Christie Brown by Aisha Obuobi.
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This label aims to infuse modernism into carefully selected traditional African aesthetic that transcends international borders.Founded in March 2008 with the launch of the brand’s first run way show in Accra. Creative Director, Aisha Obuobi began her love affair with fashion at an early age.

However, the real motivation came from watching her grandmother Christie Brown, a seamstress, create rich and vibrant garments. Today, Christie Brown stands uniquely as a women’s apparel and accessories manufacturer and retailer with pieces ranging from beautiful bespoke gowns, practical yet statement pieces to innovative accessories all inspired by the African culture and art.

Her clothes and accessories have made a bold statement, painting the runways with a fuse of color and culture, fit for the contemporary African woman.

To date, the label has demonstrated international success. Besides winning The Emerging Designer of the Year Award in 2009 at the inaugural Arise Africa Fashion Week in Johannesburg, South Africa, Christie Brown was also the only Ghanaian label chosen to showcase in the Arise L’Afrique- a- Porter, in Paris as part of Paris Fashion Week in March 2010.

At the 2010 Africa Economic Forum hosted by Columbia University, Aisha was invited to sit on the panel for “African Fashion Going Global”; a discourse on making African Fashion a recognizable global industry. The brand has also captured the attention of global magazines including Harpers Bazaar, Vogue Italia, Arise (UK), Canoe 53 Sails, Black Hair (UK), Destiny (SA), and Glamour Magazine to mention a few.

After only a few of years in the industry, Christie Brown has created a strong presence for itself, reflecting the personality and inspiration of the founder, with a continued promise of effortless sophistication in each design.

2012 Fall/Winter Collection-XUTRA

Now this is what I call African Chic World Class Haute Couture !