Guinness Ghana Breweries Ltd (GGBL), a subsidiary of Diageo Plc. U.K, has signed on Desmond Blackmore (D-Black) as the official Brand Ambassador for their luxury vodka brand CÎROC Ultra – Premium Vodka. Under this one year partnership, Desmond Blackmore will be the face for CÎROC Ultra – Premium vodka and will participate in all activities designed to project CÎROC as THE vodka for ultimate celebrations in Ghana.
D-Black as an entertainment icon embodies the ‘art of celebration’ professionally and through his lifestyle, which is what CÎROC stands for. Nathaniel Ansong Manu, Head of the Luxury Brands portfolio in GGBL, said “D – Black’s style, talent and attitude makes him the perfect celebrity partner to further enhance the luxury profile of CÎROC in Ghana. A major component of this partnership will be our commitment to promote responsible drinking as an integral part of all our activities.”
D – Black is the CEO of Black Avenue Works, a celebrity marketing and advertising agency responsible for some great advertising works and events in Ghana as well as the development of some young talents in the music industry. D – Black is the first Ghanaian hip hop artiste to be nominated for the Black Entertainment Television (BET) Awards in 2011 putting Ghanaian hip hop music on the international platform. With several nominations and awards, D – Black is arguably the most successful Anglophone hip hop artiste in Ghana.
In his response, D-Black said “I’m elated to be the official CÎROC Brand Ambassador for Ghana and I strongly believe this partnership will deliver great results. The D-Black brand thrives for excellence and will work with the best. The experience which I have acquired over the years through managing a successful marketing agency and my musichas developed the skill set needed to partner and establish CÎROC as “The vodka” for celebration in Ghana.”
CÎROC Ultra – Premium vodka is unlike most vodkas which are distilled from grain. At the heart of CÎROC vodka lies fresh, succulent French grapes. These fine French grapes are first harvested and fermented and distilled 5 times providing a crisp, clean taste and citrus note. CÎROC Ultra – Premium vodka was introduced in Ghana in 2013 by Guinness Ghana Breweries Ltd.