Music
Edem Premieres New Video
 Hip life icon, Edem’s anticipated video for his ‘Heyba’ hit song was on Saturday premiered on a special edition of Cine Afrik on Multi TV at 7:00pm.
It was a first time premiere of the video to the rapper’s fans across Africa. It was viewed by thousands of Multi TV viewers. Prior to the premiere was a live studio interaction, where Edem discussed the music video and the creative ideas and efforts that went into producing it. The ground breaking TV event thrilled music fans in Ghana and hinted to the rest of Africa, that Ghana is indeed doing well musically. The Music Video was directed by George Gyimah of Phamous Philms and MultiTV’s premium African entertainment channel, Cine Afrik, has given music lovers as well as its cherished viewers a firsthand opportunity to watch the intriguing and creative music video in style for the first time ever in Africa. The Music video was in two versions and viewers had the privilege to watch both, analyze them and discuss their feedback with Edem and George Gyimah who were in the studio together.
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