Speaking at the launch, Mr. Ebenezer Okpoti Koney, Acting CEO of the Ghana Trade Fair Company (GTFC) said the GTFC would use entertainment as a significant tool to reignite that passion one used to have about attending trade fairs in years back.
“We are bringing back those reasons why people from all corners of the country spent at least some time at the Trade Fair when it was open,” he said.
According to him: “we are working with various entertainment and marketing agencies headed by Phamous Media Group to create a special Entertainment Village where there will be 24-7 entertainment activities including music concerts, movie screenings, Live International football matches, fashion shows, comedy shows, celebrity red carpet shows and networking etc, happening throughout the fair season.”
Present at the launch were members of the GTFC board and king of African Dancehall, Samini who was there to personally announce his Independence Day concert which is among the six major musical concerts to be hosted by top stars during the fair.
He said “I’m here to announce that I’ll be the stealing this year’s independence day as it will be my biggest show since I hosted the Mavado concert at the Accra Stadium last year”.
He disclosed that “March 6th, 2012 will see me and some of the big name musicians live here at the Trade Fair “. The full list of top musicians will be announced in the coming weeks.
The village will be based at the open air Theater though pockets of entertainment activities will spread throughout the fair grounds.
Live band music will be available for the busy mind who wants to spend an hour or two just after work as well as major live concerts on six major days.
Celebrity networking and match-making session will be held near the forecourt of the Administration block on Friday nights.
According to the organizers registration for exhibitors in the 16th Ghana International Fair is on-going and expected to end on February 20, 2012 while the fair proper opens on February 23rd through to March 10, 2012.