The annual search for a brand icon for the makeup company was launched in Accra last month.
Black Secret Makeup is a beauty brand devoted to expressing and enhancing the natural beauty of women of colour.
Being a leading make-up company in Africa, Black Secret Makeup prides itself in providing today’s woman with a make-up experience unparalleled in Africa and beyond, creating this range with women of colour in mind.
The pageant organized by Berlin Investments Limited will combine facial beauty, intelligence and talent.
The winner of this year’s event will serve as a brand ambassador and also lead a campaign on cervical cancer nationwide.
Statistics shows that Ghana has a population of 6.57million women who are 15 years and older are at risk of developing cervical cancer.
Current estimates indicate that every year, 3,038 women are diagnosed with cervical cancer and 2,006 die from the disease.
Cervical cancer ranks as the first most frequent cancer among women in Ghana, and the first most frequent cancer among women between 15 and 44 years of age.
According to Gifty Quarcoopome, the Operations Manager of Berlin Investments, the data above called for an immediate education and prevention and that was what the Face of Black Secret project seeks to achieve.
Face of Black Secret is eligible for any female (regardless of her place of birth) between the ages of 18 to 30 (by the pageant date).
One’s appealing face and confidence is a plus not necessarily the person’s body size.
Models picked for the pageant would be judged in the following segments; preliminary interview, African attire, contestants’ performance, talent, evening wear coupled with numerous photo shoots and fashion shows ahead of the grand finale.
To be part of the competition, just walk into any shop that sells Black Secret products, purchase a product of Black Secret and you will be presented with a form. Fill it and present it on the day of audition.
Auditions begin on Tuesday May 15 in Kumasi at Aphrodisiac; Takoradi on Thursday May 17 at the premises of Sky Radio and in Accra on Saturday May 19 2012 at the Alisa Hotel. The time is 8am on each day.
Winner of Face of Black Secret 2012 would take home a Kia Picanto car and GH¢ 3,000.00.
The first and second runner-ups take home GH¢ 1.500.00 and GH¢1.000 plus hampers from the sponsors respectively. Other contestants will also go home with hampers.
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