Dancehall King and the Chief Executive Officer of Shatta Movement For Life (SM4Lyf), Mr. Charles Nii Armah Mensah Jr., aka Shatta Wale has become a giant and workable brand sweeping across the fame shore of the Ghanaian entertainment sea. To sideline him in anything entertainment is just a taboo and this is exactly what has made his brand an enviable one.
One of the most intelligent ways of Shatta’s dealings is how he has embedded business ideas into his music craft. After somewhat failing in his Bandana days, he magically metamorphosed into the resilient Shatta Wale brand and the rest is history.
Having become the first man to do Virtual Concert when the COVID-19 pandemic flew to the shores of Ghana, Shatta is still the man to look out for when it comes to innovation, deep ideas and capitalizing on controversy to stay relevant for a longer period of time.
With how intelligent his way of doing music and adding businesses is, Shatta Wale is a whole epitome of showbiz ingenuity.
For those who labelled themselves as the “Militants” and studied under his tutelage, they were fortunate to have had special care and knowledge about how to survive in the unpredictable Ghanaian entertainment circles.
Kudos to Shatta Wale for making his mark a memorable one. What do you make of this? Kindly share your thoughts with us.