Banson, who has ended his close to 15 years relationship with the Despite Group of Companies-owned medium returns to radio as a morning show host – a department shy away from the evening he got used to over the years.
Anopa Kasapa goes live from 5:30 am to 9:00 am.
EIB say they are hopeful Banson will deliver, and offer them the kind of early penetration they are looking for. With the station’s other on-air half Afia Schwarzenegger doing pretty well so far, they would look to build up a strong daytime urban portfolio that should get the competition going.
Kasapa FM is operating in the hugely popular, Twi-speaking demographic, and airs a mix of music, news, talk, and sports.