The famous DJ is among critics who believe the concept of the awards lacks proper coordination and content, faulting organizers of having little or no background in the organization of the awards ceremony.
The awards has over the years awarded, what organizers say are, some of the country’s finest music videos including Becca’s African Woman which was crowned as the Overall Best Video at 2011 edition of the awards.
According to DJ Black, who was speaking to Joy News, to the best of his knowledge, the organizer’s main flagship programme, 4Syte TV is just a show which is shown for about 30 minutes, questioning how well and often the show telecasts music videos. “For me I think, yes, it’s a good initiative if 4Syte decides to have an awards but I frankly do not respect a 4Syte Music Video Awards,” he said.
The award-winning DJ explained that his reasons are based on several key mind-boggling questions, including the authenticity of videos shown as well as the selection process of the award panel.
While he admits the idea “is a good initiative … it is wonderful to have our very own music video awards so that, yes, it will encourage artistes.”
DJ Black known in real life as Kwadwo Ampofo stressed that, “…for me as DJ Black, I frankly wouldn’t respect an award like that because I think that for 4Syte to come and give people awards, it should have earned the merit, some weight.”
“Just like when Reggie Rockstone comes out and endorses a musician, everybody will respect that,” because he started the hiplife movement in Ghana, the host of the Open House Party on Joy FM stated.
Reacting to reports of an upcoming Hip Hop awards ceremony also to be organized by 4syte TV, DJ Black charged organizers to give patrons credible awards, stressing that it should be an awards that will give hiphop fans the real experience of genre in Ghana.
He however cautioned that “we should be able to know who the hiphop acts are and then we should be careful not to” mix other genres with the awards.