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Kim Kardashian West drops Kimono brand name

Celebs

Kim Kardashian West drops Kimono brand name

Kim Kardashian West is to change the brand name her latest fashion line following accusations cultural appropriation.

Some Japanese people on complained that the trademarked brand, Kimono Intimates – a play on her name – disrespected clothing.

Kardashian West initially defended the name in The New York Times last week, saying she wouldn't change it.

But on Tuesday, she said she would be announcing a new name in due course.

The reality show star-turned-designer posted on Instagram: “I am always listening, learning and growing… When I announced the name of my shapewear line, I did so with the best intentions in mind.”

She added: “After careful thought and consideration, I will be launching my Solutionwear brand under a new name.”

The kimono, a loose long-sleeved Japanese robe, dates back to the 16th Century.

Woman wearing kimono

Kimonos are sometimes passed down through families – photo credit: Reuters

According to the Victoria & Albert Museum, “the kimono became the principal item of dress for all classes and sexes in Japan from the 16th Century and is still a symbol of Japanese culture”.

Japanese woman, Yuka Ohishi, told the BBC last week: “We wear kimonos to celebrate health, growth of children, engagements, marriages, graduations, at funerals. It's celebratory wear and passed on in families through the generations.

“[This] shapewear doesn't even resemble a kimono – she just chose a word that has Kim in it – there's no respect to what the garment means in our culture.”

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Kingsley Adomako Odrey known professionally as Citizen Kwadwo, is a Ghanaian celebrity blogger, IT Mogul, Businessman, and Web Developer. Follow : Instagram- @citizenkwadwo Twitter: @Citizenkwadwo

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