The briefings which were introduced by sector Minister Kojo Oppong Nkrumah were heavily criticized by the NDC as unholy for a day set aside for worship. According to MP for south Tongu SAM Okudzeto Ablakwa it was unholy to host press briefings when everyone one was gone to church. The Minority MP who led the attack on the briefings further said any Press briefing on Sundays was a platform to tell lies.
In response, Minister Nkrumah defended the Sunday 1pm briefings as a necessary platform for providing regular information to Ghanaians while responding to pressing national issues. Public Relations analysts viewed it as a creative approach to defining issues ahead of the coming week.
Contrary to the NDCs initial attacks on the briefings the party now seems to have discovered its usefulness and have now decided to copy it exactly.
On Sunday February 16,2020 the NDCs communications team decided to stage its own briefing at exactly 1pm in an attempt to upstage the Minister’s briefing. The briefing focused on what the party considered as a the failure of government’s anti-galamsey fight.
Social media was however awash with Mockery of the NDC’s copying tactic after an obvious eating back of their initial criticism of the briefings. (Inusah to insert some examples)
Other social media users applauded the Ministry of Information for developing such innovative platforms which were now forcing the NDC to copy its strategies. (Insert examples)
One common thread among many comments was the fact that it amounted to an endorsement of the governments strategy and its effectiveness.
The Ministry of Information and government actors have regularly used the Sunday 1pm briefings to set the tone on major upcoming national activities and commence national conversations around the briefings.
It remains unclear how the government communications team will react to the attempt by the Minority to stampede its communications platforms.