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Some Ghanaian Artistes Must Come Again In Name Branding!

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Some Ghanaian Artistes Must Come Again In Name Branding!

imageIt's amazing the response you get when you type the names some of our artiste in Ghana. Before I write a or hear some news I usually go online to research about the artiste or item of interest. This is also key when you want to do an interview. You go online to google and type the name of an artiste and you can't find them. Its either they have the same name as a more popular artiste and you would have to add Ghana to it. Sometimes when you add Ghana you still can't find them. Why would you choose a name or a brand which already has a bigger platform than you? In my own terms when I search you and I add Ghana to it then it seems like your brand is limited to Ghana. Typical example is , Episode, and others
The names of our artiste that are not unique and worst of all they don't have websites and those have need different names because websites with their names already exist. When you choose a name and want to create a brand its ok to have a similar name but what makes you unique. In my search if I add Ghana to it before I find you the you're less of your brand. This is because Ghana is not part of your brand name. If an investor in a foreign country wants to search you he would think you're an imitation.
Uniqueness in name must not be only in Ghana but the world at large if you want to grow your music into a world brand. If your brand is for just Ghana then its ok but it still recommendable to be unique. It's easy to ride on the popularity of another brand but add up something to make you stand out. Such artist should come again with branding. Some names are unique and stand out any where eg Samini,, King Ayisoba and many others

Story:

Monica Otumfuor

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Monica Maakor Otumfuor an Alumni of Ghana Institute of Journalism is a Writer and English tutor by profession. A voice over artist and an articulate spokesperson. She loves to volunteer and is passionate about mentoring others.

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