On 1st May, Taxi Drivers within the Capital Cities of Accra, Kumasi and Takoradi, where YFM currently broadcasts from , will stand the chance of winning amazing prizes including goody bags and several gallons of fuel.
According to Nana Kwame Osei Sarpong (Nockus), Head of Strategy for the Y Triangle (Accra, Takoradi, Kumasi), “When it comes to workers’ day, everybody tends to forget Taxi Drivers. We at YFM know the important role they play in the lives of the average Ghanaian. Also, Taxi drivers form an important segment of our listenership base, and we are therefore using the Workers’ Day holiday to reach out to them and have some fun with them.”
Commenting on the May Day Taxi Drivers activation, the Head of Corporate Communications for Global Media Alliance, the mother company for Y FM, Ms. Naomi Nelson said “As is typical of the Y brand, we don’t only play the quality music that our listeners want to hear, but we always aim to positively affect their lives. This is just our little way of showing our appreciation Taxi Drivers in the country and celebrating with them on this special day.”
Y FM is known for outstanding events and activations like Loud In GH, Y Hood Games and the Y Area Codes which runs in Accra, Kumasi and Takoradi. The brand is also famous for exciting trademark programmes like Y-Lounge, Ryse & Shyne, Myd-Morning Show, Dryve of Your Lyfe, Y-Campus Express among others.
The general public are encouraged to visit www.yfmghana.com for more information on this and other activations.