Michelle Obama ‘Spends £32,000 On Lingerie

The US First Lady is said to have helped boost profits at British lingerie giant Agent Provocateur, where sales have jumped more than 12 per cent.

Like the Duchess of Cambridge, Mrs Obama is known for shopping on the high street.

But she took advantage of a private visit to one of the firm’s New York stores alongside the Queen of Qatar, Sheikha Mozah, after part of the city’s Madison Avenue was closed off to the public.

Some of Agent Provocateur’s vintage Hollywood glamour-style pieces sell for up to £900. The company revealed in October that half-year sales had risen a third to £26.6million.

Chief executive Gary Hogarth told a newspaper: “The glamour of the AP brand is really powerful — it has a luxurious quality, that means people have a sense of walking away with a special purchase even when they are buying a pair of knickers.”