Movies & TV

DStv Turn Down ‘Adams Apples’ Season 2?

Published on May 8, 2013

When Ghanaian film maker, Shirley Frimpong Manso scored a deal with DStv’s AfricaMagic channel to rebroadcast her 10-chapter movie series, ‘Adams Apples’ as a TV series, rumours had it that the money was so good that Shirley had to extend the series into a second season.

But after the Valentine’s Day premiere of ‘Adams Apples’ season 2 at the National Theatre, a journalist friend hinted me that DStv would not be airing the second season.

Indeed, for my article about the premiere I wanted to write about the dates for airing on DStv and other local stations, so I called someone from the Sparrow Productions office and I was told that they had not sorted out dates for airing since shooting was still ongoing.

Well, season two of ‘Adams Apples’ started airing on Viasat 1 over the weekend, so I started wondering why nothing had been said about the AfricaMagic slots. So I made some investigations and found out that Shirley’s dilemma with AfricaMagic is one of marketing.

It seems a deal with AfricaMagic won’t be possible because the channel would lose advertising revenue due to the numerous product placements in the series. Remember what I said in my quick review of the second season?

Source: Ameyawdebrah.com