SuRu street style in Afro-California

SuRu street style in Afro-California August 13, 2014 — People move, culture shifts, and young African designers are creating fresh takes on outdated notions of identity. SuRu, a clothing label based in Oakland, is an example of this emerging trend.

Baba Afolabi, SuRu founder.

Afolabi, a Nigerian-born resident of Oakland, California, is the founder of SuRu, a premium clothing brand gaining popularity in the local pop-up fashion scene. Through the brand he introduces a self-made identity, contributing in a big way to emerging trends in local entrepreneurship and evolving arts, culture, and style in Oakland. More than a brand, in its origin, SuRu is geared towards promoting a new way of life. A vision that speaks to personality and character while breaking down (self) imposed cultural boundaries built around notions of identity and community.

Source: thisisafrica.me