YouTube Music partners with Culture Management Group for Afrochella 2021
ACCRA, GHANA November 10, 2021 — Culture Management Group, in partnership
with YouTube Music today announced a groundbreaking collaboration to bring
musical programs to Africa, helping to develop the youth and provide assistance to
aspiring music industry professionals. This one day in-person event will be hosted at
the Afrochella Music Museum on December 27th at 12pm GMT located at BBnZ Live.
Future Insiders is one portion of the Music Community Pillar of the Black Voices
Fund creating opportunities for exposure and learning for young people across the
globe. To date, Future Insiders has partnered with community facing organizations
in New York, Los Angeles, The Bay Area, Rio de Janeiro, Houston, Atlanta, London,
Lagos, and now Accra.
In an effort to help amplify the next generation of Black voices, the Future Insiders
program aims to give young professionals who are interested in a career in music
and technology the opportunity to learn hands-on skills from legendary musical
professionals and industry experts. During the event, there will be two production
master classes, held in recording studios, on the Art of making beats with Ghanian
producers, Juls, and Guiltybeatz..
In addition to production masterclasses, aspiring professionals will also have the
opportunity to hear from guest speakers during a three-part panel series. The panels
will offer the audience insight into a range of musical topics which will include:
● Future Voices of Africa: A rich conversation with the next generation of
voices and leaders in African music.
● A Queen Leads: A session spotlighting the innovation and creativity led by
women in the music industry.
● The Diaspora Effect: A discussion about the diaspora’s effect on the growth
of African music.
“We’re so proud to join #YouTubeBlack to bring musical education resources to
Ghana. With the help of this program, we can continue to inspire and influence the
next generation of young African artists,” says Abdul Karim Abdullah, CEO &
Co-Founder of Afrochella. “Afrochella has always been a platform that elevates up
and coming creatives and through this collaboration, we’ll be able to continue this
impactful work in new and meaningful ways.
“We’re very excited to bring together the meaningful work of the #YouTubeBlack
Voices Fund with The Culture Management Group’s long standing efforts to support
the artistic aspirations of African creatives,” says Addy Awofisayo, Head of Music,
Sub-Saharan Africa, YouTube. “Afrochella has long been a beacon of light for
young talent in Africa and we are thrilled to partner with them to further
strengthen our commitment to empowering the next wave of Black voices.”
In response to COVID-19, Afrochella will continue to partner with the Ghanian
government and public health officials to adhere to safety protocols and procedures
to ensure our customers and partners have a healthy and enjoyable experience.
Please visit https://afrochella.com/ to read about our safety enhancements and
Entry to this event is limited to 100 attendees with RSVPs required. Tickets for the
Afrochella Music Museum can be found here: https://afrochella.com/events. For
more information on Afrochella 2021, please visit https://afrochella.com/ and follow
@afrochella on Twitter, Facebook and Instagram to stay in the loop about upcoming
About Culture Management Group LLC
Culture Management Group LLC (CMG) is an African focused media management
company introducing a diverse and innovative perspective to the African event
space. Our primary focus is to highlight creative talent from and within the African
continent via event management & marketing, cultural showcases, and digital
documentation. CMG is also the parent company for Afrochella, an annual event
located in Accra, Ghana.
About YouTubeBlack Voices Fund
YouTube announced the #YouTubeBlack Voices Fund, a multi-year $100 million fund
dedicated to amplifying and developing the voices of Black creators and artists and
their stories. The fund was created through the idea of investing with an intention:
to present fresh narratives that emphasize the intellectual power, authenticity,
dignity and joy of Black voices, as well as to educate audiences about racial justice.
The fund welcomed a global group of diverse artists to its inaugural Class of 2021,
and through the resources provided — dedicated one to one support, seed funding,
and training and networking programs — they have achieved incredible growth, not
only on YouTube, but in their careers.