Charles Nii Armah Mensah Jr., aka Shatta Wale has become known for his outspoken nature. The self-acclaimed Dancehall king in Ghana is noted for his creative adventure which has earned him international recognitions such as the “Already” collaboration with American musical goddessBeyoncé Giselle Knowles-Carter.
With Infinix contract and other notable ones now, Shatta Wale’s unique branding prowess is second to none. After all, he has the numbers on Facebook, Snapchat, Instagram, Twitter, and other platforms. He commands the streets as well and this is evident in how people “mob” him anytime he steps out of his home unto the streets.
Perhaps, the only thing which is questionable about him is the issues with his baby mama Shatta Michy and his former inner crew – The Militants. And even with that, who doesn’t pick up a fight once in a while?
For the records, Shatta Wale is the only known artist who has openly supported both the ruling New Patriotic Party (NPP) and the main opposition National Democratic Congress (NDC) and still relevant to date. Of course, some even support one side and end their career so for one him to mingle with both and still be this big then his brand is really solid! Which company doesn’t like a strong and bigger brand?
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In my candid opinion, this is exactly why Shatta Wale is the Brand Ambassador-General among his musical peers!