Is Make Up ( Artificial Beautification) The Only Trend To Actual Beauty?

Whilst a section of the world believe that applying special stuff on the face to look elegantly cute and a bit away from the natural looks is okay, others are perhaps not as happy as the other half.

Should this be reduced to the issue of choices or what? How nice do women who apply make ups on a daily basis look as opposed to those who prefer to be natural?

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Deep down in their hearts, most men may prefer natural beauty to make up but it seems the latter is dominating the former.

I guess a research poll to solicit for the opinions of men will be the only way of actually having a firsthand idea and infor as to whether make up is cool or nope.